Official round recap
Highlights Barbados
The first GT race in Barbados history, as lived in six and a half minutes of the championship's official video.
The first GT race in Barbados history, as lived in six and a half minutes of the championship's official video.
The first professional GT race in Barbados history. From the coconut teaser to “¡Gracias Barbados!”, the championship built visibility on its own channels, through partners and on regional television.
The number of times audiences viewed GT Challenge content on Instagram, Facebook and TikTok during the Barbados campaign: more than five million impressions for a single round.
Partner posts (teams, photographers and media) generated three times more views than the official posts: the round's content travelled far beyond the championship's own accounts.
The video of the Ferrari 296 Challenge crash under yellow flag in Race 1, published by the specialist account @rsl_racing together with the GT Challenge, went viral: 1,802,366 plays, 53,503 likes and 3,254 comments. It matches the Instagram account's biggest peak: 2.83M views on August 30 and 31.
▶ Play reelEach bar is one day in August and September. During the build-up, the championship kept a steady conversation going with driver confirmations and island content. When the cars arrived in Barbados the audience began to grow, and on race weekend visibility multiplied: August 30 and 31 recorded 2.83M views, more than the rest of August combined. After the race, the results and wrap-up kept visibility well above build-up levels.
For a brand, this means race weekend delivers peak exposure, while presence before and after the race extends reach over almost two months.
Engagement measures the share of people reached who reacted to, commented on, shared or saved the content. Cumulative reach adds up the reach of every Instagram and Facebook post; TikTok only began measuring people reached on September 20, after Barbados, so it adds no reach for this round. Interactions do include all three networks. Total engagement is calculated with Instagram and Facebook, the networks with measured reach; TikTok's is calculated on its views.
Barbados ranks as the 8th country in the Instagram audience (2.0%), ahead of Trinidad and Tobago (1.2%) and Guyana (0.9%).
Profile of the account's followers according to TikTok (current measurement as of October 3, 2026; the account opened in August).
14 Jul – 10 Sep 2026: from the first post dedicated to Barbados (the coconut teaser, “Ready for the next round?”) to the last (the “¡Gracias Barbados!” reel).
The first professional GT championship in Barbados and the GT Challenge's debut at Bushy Park: a short concrete track, night qualifying and two 30-minute races on Sunday. Round 4 closed the 2026 Caribbean Tour.
The Danny Formal / Gustavo Ortega pairing (AP Racing) took pole position and set the championship's first track record at Bushy Park.
53 of the 54 official Instagram posts were published in collaboration with partners such as Fast Parts Caribbean, Bushy Park Barbados, Visit Barbados, teams and drivers. In addition, 39 external profiles (teams, photographers and media) published 107 collaborative posts.
Telemundo, Claro Sports, WIN Sports, REV, TVC Deportes (Mexico) and the championship's official YouTube channel took the race across the region.
For Barbados we built a distinct identity, different from Panama and Guyana: take the drivers to the island before they reach the track. Every confirmation became a beach postcard and every driver a holiday hero, helmet in hand.
Drivers appear on white sand dunes enjoying leisure activities: sandcastles, sun loungers with umbrellas, surfing, paddleboarding, windsurfing, beach volleyball or quad bikes. The race car waits behind them. The message: the region's best motorsport, in paradise.
A blue sky with clouds and a turquoise gradient as background, contrasted with the GT's red-orange-yellow. The blue and gold of the Barbados flag, with its trident, appear as accents.
A fixed Fast Parts Caribbean × GT Challenge × Repsol header, the driver's name in PROS type over the sand and a bar with the venue's partners (Pirelli, Sunoco, Bushy Park and local partners). The whole series is recognizable at a glance in the feed.
Cultural carousels (“5 things you didn't know about Barbados”: the grapefruit, George Washington, Mount Gay rum, the flying fish, Rihanna) that connected with the tourist destination, in tune with Visit Barbados.
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The same graphic system was adapted to each driver with a different activity: hammock, parasailing, surfing, quad bike, volleyball or sandcastles. In total, 19 driver presentations added up to 283,974 views on Instagram. These are the most viewed; tap to see each full carousel.
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❯The campaign was built as a story: first intrigue, then the island and its protagonists, then the tension of race week, live coverage and the wrap-up. Select each phase to see its performance and key posts.
A coconut with the GT logo on a beach opened the conversation without revealing the venue. Two days later, the official launch “Speed, sun and beach” confirmed Barbados and the date: 615 shares, the campaign's highest.
A steady drip of confirmations, driver by driver and pair by pair, with the beach–island look. They alternated with reels in which the drivers themselves explain how they prepare and what they expect from Barbados, and with cultural content about the island.
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Carousel❯The arrival of the containers, the 7-day countdown, the official schedule and the last confirmations turned up the heat. Partner reels from Bushy Park begin.
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Carousel❯Real-time coverage: night practice, the grid, a record-setting pole and the live broadcast. This phase has the most views per post and is when the viral Ferrari reel explodes.
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Carousel❯Official results by category and the “¡Gracias Barbados!” reel, which closed the round and built the bridge to Round 5 in Puebla.
The anticipation reels let the drivers speak in the first person: how they prepare, what excites them about the island and what they expect from a track nobody knew. 10 interviews added up to 77,595 views, with reach equal to 82% of views, the highest ratio of the campaign: almost every view came from a different person. Tap to play.
▶24.1kShares his impressions and expectations of a layout new to the championship.
▶12.9kThe thrill of discovering a new track, connecting with people and living Caribbean culture.
▶11.6kLearning a circuit from scratch is a challenge you don't face every day, and he's ready to give it everything.
▶6.1kWhat he likes most about Barbados is its beaches… but on track he's here to give it everything.
▶5.6k“It's going to be an excellent race, so join us.”
▶5.7kBarbados is the perfect match of tourism and pure adrenaline: a top-level circuit and impeccable facilities.
▶4.3kHe prepared on the simulator for tight Bushy Park. The message is clear: “We're here to win.”
▶3.7kAdapting to an unknown circuit and discovering a new culture is what drives him.
▶3.4kHe returns to the GT Challenge for a brand-new track full of elevation changes, where everyone starts from zero.
▶3.3kA very technical circuit to crack and the challenge of taking on local talent: “a dream come true”.
▶2.6kReady to test the Lexus V8 engine on demanding Bushy Park's debut.
The championship's official audience grew from 69,079 followers (end of Guyana) to 72,115 at the end of the Barbados campaign.
August 30 and 31 (race day and the day after) brought +1,467 new followers: 52% of Instagram's growth across the whole campaign.
Posts dedicated to Barbados between July 14 and September 10, 2026.
Format: 34 carousels (651.6k views · 75%), 17 reels (137.9k) and 3 images (74.8k).
Facebook peaked on August 26 (30,178 impressions on a single post) and on August 29, practice and grid day (26,682). 63% of the Facebook community is in Costa Rica.
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CarouselTOP 6❯The 54 Instagram posts classified with the same content families used in the Panama and Guyana reports, sorted by total views.
The driver presentations lead in volume (283,974 views across 19 posts): they are the backbone of the build-up. The real-time coverage is the most efficient: 29,143 average views per post, almost double a presentation. The official announcements (21,808 on average) are the format with the most saves and shares: the official schedule got 194 shares and the launch, 615.
Reel interviews have the highest reach-to-views ratio (82%): almost every view corresponds to a different person.
Official launch, round spot, schedule, format, standings, live broadcast, pole position and results: every milestone was communicated on time before, during and after the race.
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ReelOfficial launch▶
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❯Fox Sports figures for the live broadcast of the Barbados round. Fox Sports reports averages per airing and per minute, so they are shown separately and not added to the per-channel total.
Coverage on Telemundo.com, the Telemundo app, Peacock and NBC News Hub. Across Barbados and Puebla, the GT Challenge generated 6,000 views, 14,000 minutes watched and 3,700 unique users. In Puebla, these figures more than doubled on every metric.
Highest-affinity audience: People aged 35+, strata 3 to 5 (affinity 130). Highest-affinity regions: Antioquia (162), Pacífico (119) and Café (112).
Figures reported by each channel. Channels marked as pending will be updated once they deliver their results.
Stories, posts and mentions of Round 4 in media outlets across 9 countries: print, websites, television, radio and the outlets' social media.
Impressions and advertising value according to the round's media monitoring report. The numbers next to each outlet open each publication.
Driver presentations and interviews sorted by category views. Next to each driver, their own Instagram audience: together, the drivers with an identified account have 456.6k followers who add to the championship's reach.
109,859 views · 5 posts · avg. 21,972 per post · 4 drivers
97,336 views · 10 posts · avg. 9,734 per post · 5 drivers
92,376 views · 7 posts · avg. 13,197 per post · 7 drivers
37,368 views · 4 posts · avg. 9,342 per post · 3 drivers
24,630 views · 3 posts · avg. 8,210 per post · 3 drivers
Professional photography and in-the-moment posts, from Thursday's meet & greet to night qualifying. The grid (“GT Challenge is here”) was the most-viewed post of the entire campaign.
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Reel▶Swipe through the official results post to see each category's podium. Alongside, what happened on track according to the official press release and posts from teams and partner media.
He dominated the weekend, winning both races in the Peter Lewis Construction / Bourne HPP Mercedes-AMG GT3 EVO2. In Race 1 he climbed from P3 to P1 to take the overall win and the GTS category, just as he promised in his pre-race interview: “We're here to win.”
He took pole by just 0.004 s and then the category win. Joining him on the podium were Diego Ardiles / Marcos Vento (2nd, on Ardiles' debut) and Dean Paquette / Mauricio Roque (3rd).
The Guyanese driver won the category in his KTM X-Bow. In Race 1, Juan Diego Hernández and Tatiana Calderón finished 2nd overall in the McLaren 720 GT3X.
Driving the Mitsubishi Evo VI, he won the category after confirming his return following his podium in Guyana.
P1 in the category and P5 overall, despite a fuel pump failure in Race 1 and contact with a lapped car in Race 2.
He won the Master category and also took a GTS Light podium alongside Dean Paquette.
Formal and Ortega took GTS pole and the fastest lap, but mechanical problems left them 4th in GTS.
Under yellow flag, Mark Vieira's Porsche and Nacente Racing's Ferrari crashed, forcing Race 1 to be shortened. Both drivers were unhurt and there was only material damage. The @rsl_racing video in collaboration with the GT reached 1,802,366 plays.
Barbados' reach multiplied on two fronts: official posts published with local partners, and posts from teams, photographers and media that shared the round with the GT Challenge.
For every view of Barbados' official posts, partner collaboration reels added 3.0. The viral @rsl_racing reel alone contributed 1,802,366 plays.
Fast Parts Caribbean (the round's title sponsor) co-signed almost the entire campaign; Bushy Park and Visit Barbados brought local and tourism audiences (Visit Barbados has 166,686 followers).
| Profile | Followers | Posts | Views | Likes |
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| @rsl_racing | 25,201 | 31 | 3,211,773 | 132,005 |
| @bourne_hpp | 88,199 | 4 | 95,738 | 4,914 |
| @speedtvsv | 15,667 | 1 | 90,895 | 887 |
| @tatacalde7 | 275,302 | 1 | 38,826 | 1,677 |
| @tvcdeportes | 148,743 | 2 | 40,589 | 815 |
| @niall0419 | 5,285 | 1 | 34,181 | 1,321 |
| @sachprod | 1,785 | 1 | 31,581 | 1,497 |
| @formula_count | 11,646 | 2 | 28,429 | 766 |
| @doublecammedia | 806 | 8 | — | 2,210 |
| @clloyd_official | 2,753 | 1 | 12,595 | 910 |
| @wcredford | 3,002 | 2 | — | 1,687 |
| @pro_motion.ec | 3,152 | 1 | 12,452 | 405 |
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Partner▶The championship's official photography and that of the photographers, teams and media who published with the GT Challenge. Tap any photo to view it large and browse the gallery.
@sleeperforest
@dannyj.media
@capturedbyshortxz
@sleeperforest
@autodromopanama
@unidentical_x
@dannyj.media
@doublecammedia
@anh246_
@doublecammedia
@puromotorcr
@statusninety3
@peanutscarworld
@unidentical_x
@isoarmedia360
@sleeperforest
@vikingphotography246
@puromotorcr
@bri_alcan
@alec_dray
@unidentical_x
@isoarmedia360
@unidentical_x
@peanutscarworld
@bri_alcan
@isoarmedia360
@gabriellewilliams.246
@peanutscarworldPartner collaboration reels reached 3.64M plays, 3.0 times what the official posts achieved; the viral Ferrari reel alone passed 1.8M. Bringing in teams, photographers and media as co-authors is the most cost-effective way to grow reach.
Average views per live-coverage post, twice a driver presentation. Saturday's grid was the most-viewed post (81,408).
New Instagram followers on August 30 & 31. Race day is when the audience converts the most.
Views of Tatiana Calderón's announcement (275.3k followers of her own). Drivers with their own audience lift their category: GTS Turbo was the most viewed per post.
Times the “Speed, sun and beach” launch was shared. The beach–island identity gave Barbados its own, highly shareable stamp.
Barbados ranks 8th among Instagram audience countries at the end of the campaign.
Next stop: Puebla, Mexico · Round 5, October 3 & 4 · see the Puebla report →
