The GT Challenge's first round in Mexico. From the cactus teaser to the announcement of a record 25,000 attendees, the championship built visibility on its own channels, through partners, in traditional media and on regional television.
The number of times audiences viewed GT Challenge content on Instagram, Facebook and TikTok during the Puebla campaign (5 Sep – 9 Oct): 4.68M impressions in five weeks.
Partner reels (media, teams, creators and photographers) added 509.7k plays on top of the official posts.
Each bar is one day of the campaign. Throughout September, the account held between 20,000 and 100,000 daily views with announcements, ticket sales and driver presentations. During race week the curve climbs with the activations and sell-outs, and peaks over the weekend: 1,102,050 views between October 3 and 5, with a peak of 466,865 on race day. Afterwards, the results and the record announcement kept the conversation well above build-up levels.
Engagement measures the share of people reached who reacted to, commented on, shared or saved the content. Cumulative reach adds up the reach of every Instagram and Facebook post plus the people reached by TikTok (6 Sep – 3 Oct); interactions add up likes, comments, shares and saves across all three networks. In the TikTok row, engagement is calculated on views, because TikTok does not report reach per video.
On Facebook, Mexico went from 1.6% of the community at the end of Barbados (10 Sep) to 4.0% at the end of Puebla (10 Oct): the Mexican audience grew 2.5× with the first round in the country. On TikTok, Mexico is already the top country (49.6%), and Tlaxcala and Puebla are among the top three cities.
Instagram provides its follower breakdown as a single current measurement; Facebook allows comparing the breakdown at the end of each round.
Profile of the account's followers according to TikTok (current measurement as of October 3, 2026; the account opened in August).
5 Sep – 10 Oct 2026: from the teaser “Something big is cooking…” 🌵 to the attendance record announcement.
Round 5 and the season's penultimate round, the first ever on Mexican soil, at Puebla's Autódromo Internacional Miguel E. Abed and sharing the bill with TCR México: more than 20 cars on track and two 45-minute heats with mandatory pit stops.
The largest attendance in GT Challenge de las Américas history, with four seating areas sold out before qualifying.
Ticketing was managed by the GT Challenge with Fanki México (fanki.co/mx), the official ticketing partner, featured in 31 official posts, emailing and the app.
Social media, press conferences in Puebla and Mexico City, 2,160 radio and TV spots, print, billboards, university activations, karting with Tatiana Calderón, an autograph session and live broadcast on YouTube, Fox Sports, Claro Sports, Telemundo and more.
❯The GT Challenge's arrival in Mexico was presented at two press conferences: in Mexico City, with a call to national media, and in Puebla, with the host city's local media. Tap any photo to see the full gallery.
National media
A call to national media to present the championship's first round in Mexico.
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Local media
Official launch with Puebla's local media, special guests and fans.
View the official post ↗For the arrival in Mexico we built a distinct identity, different from Barbados: the Mexican town as the setting and lucha libre as the language. Drivers become masked wrestlers, the ring is the track and the papel picado carries the GT logo.
Each driver appears as a masked wrestler in their country's colors, in the ring next to their race car. A way to introduce drivers from across the region with a code Mexican audiences recognize instantly.
Colonial architecture, colorful façades and papel picado frame the whole round. The official poster takes the same cars from the Barbados poster to a Mexican street, with Apuestería as presenting sponsor and the GT Challenge + Repsol lockup.
Each confirmation was published as a carousel in three beats: wrestler cover, official driver card and career on a scroll. A series that is recognizable in the feed and easy for drivers and teams to share.
Independence Day “Grito” with a patriotic discount, “Why Puebla? 5 facts you didn't know” with Visit Puebla, and references to Puebla's food and traditions in the drivers' reels.
The goal: tell the story of the first arrival in Mexico, explain the experience, introduce the protagonists and turn interest into attendance. Select each phase to see its performance and key posts.
A Pirelli tire next to a cactus and a sombrero, with the Puebla skyline behind: “Something big is cooking…”. Without naming the venue, the piece opened the conversation. Then came the official launch in Puebla and press conferences in Puebla and Mexico City with media, guests and fans; from day one, everything pointed to ticket sales on Fanki.
VIP Hospitality for groups, the 20% Independence Day discount with code GTMEXICO on September 15, a new seating area and the first sell-outs. In parallel, the lucha libre–styled driver presentations and the university activation.
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Reel▶Karting with Tatiana Calderón and Escudería Telmex in Mexico City, an autograph session at Parque Sendela, Puebla as a destination with Visit Puebla, the official schedule and a run of sell-outs: VIP Hospitality, Paddock Hospitality and the fourth seating area.
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Carousel❯Qualifying, pole position, race day and Hernández and Calderón's Heat 1 win, published in real time while the broadcast reached the whole region: 17 posts in just two days.
The “¡Gracias México!” recap reel with the best of the weekend, aerial footage of the event, official results by category, an invitation for the community to recommend what to see in Puebla, and the record announcement: 25,000 attendees, the biggest turnout in championship history.
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Reel▶9 reel interviews let the drivers speak in the first person before their Mexico debut: 101,410 views and reach equal to 65% of views. Tap to play.
▶16.3k“Mexico always feels like home”: the Colombian driver arrives in Puebla with Nacente Racing's McLaren.
▶19.1kThe excitement of racing in front of Mexican fans for the first time.
▶12.7kHe arrives with an edge: he already knows the Miguel E. Abed layout.
▶8.3kSimulator preparation for a track new to the championship.
▶8.8kA day before qualifying, he presents his Corvette V8, the “Barbie Corvette”.
▶13.2k“Green arrives in Puebla to win”: debut of the #49 Lamborghini.
▶6.3kMinutes before qualifying, his read on the circuit.
▶6.8kReady for the tacos… and for Puebla's banking.
▶10kOn the way to Puebla, the two-time regional champion shares his expectations.
Ticketing was managed by the GT Challenge with Fanki México. Every piece of the campaign pointed to fanki.co/mx, and communication followed demand in real time: new seating areas, promotions and a run of sell-outs.
From the official launch, all communication points to fanki.co/mx.
An offer for companies and groups of 25 or more.
20% off for 24 hours with code GTMEXICO.
Demand leads to the creation of Paddock Hospitality.
The Paddock Grandstand sells out.
The Apuestería Grandstand sells out.
VIP and Paddock Hospitality sold out; 100 additional tickets released.
Four seating areas 100% sold before qualifying.
Last tickets online and at the box office on qualifying day.
The championship's all-time attendance record.
Fanki, the official ticketing partner, sent four email campaigns to its database with the round's artwork: two ticket promotions in September and two attendee reminders during race week.
| Date | Campaign | Recipients | Opens | Clicks |
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| 15 Sep | Promotion · 20% off | 15,452 | 8436.44% | 200.13% |
| 25 Sep | Ticket promotion | 14,959 | 1,0368.62% | 380.26% |
| 2 Oct | Attendee reminder | 2,404 | 53126.83% | 1647.02% |
| 3 Oct | Attendee reminder · resend | 2,644 | 75634.5% | 1706.57% |
Figures reported by Fanki's emailing platform. Percentages are the ones the platform reports for each send.
In the weeks before, the championship took to the streets: universities, schools, stores, karting tracks and parks in Puebla and Mexico City. Every activation generated social content and one more reason to attend.
An exclusive event at Gokartmania: Telcel Infinitum's guests competed in qualifying rounds and a karting race alongside Tatiana Calderón, with Escudería Telmex. There was press, interviews and influencers, and the experience was told in two reels.
Free entry to meet the drivers face to face. All the official posters (more than 350) were handed out signed by the drivers, plus complimentary tickets for the General Grandstand.
Motorsport and GT Challenge quiz questions at two universities: every participant took home free tickets. Tickets were also given out at schools to bring the championship to new audiences.
Limited-edition merch for the Mexico round: comment, tag who you'd take to the race and share the video in stories. Winners received their prize in time to wear it at the track. On Friday there was also a taco party at the circuit.
Official T-shirts, a GT Challenge and Repsol “#1” photo frame, and physical tickets with the round's artwork. Fans also created their own content.
We built an AI-powered giveaway tool that reads a post's comments, counts them live and reveals the winners with the round's official artwork and sponsor bar. It's streamed in stories so the community can experience it live.
It's a format that can be customized for each sponsor: their brand on screen throughout, at the moment of highest audience attention.
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During Round 5, Audi and the GT Challenge de las Américas let guests experience the Autódromo Internacional Miguel E. Abed from the inside: several people shared laps of the circuit with professional drivers such as Tatiana Calderón, aboard Audi RS cars. They felt the speed and the car's performance in a controlled, safe environment.
Guests arrived at the pit area, where the Audi RS cars were waiting, ready to go on track.
Each participant completed registration and received a helmet before getting in the car. Everything followed safety protocols on a closed track.
Guests sat as co-drivers next to professional drivers such as Tatiana Calderón, who drove the laps of the circuit.
With the start flag, the cars took on the layout: straights, corners and braking zones that let guests feel the car's power and handling.
Back in the pits, participants shared what they lived: the speed, the adrenaline and what a high-performance car conveys on track.
We are finishing the full Audi Experience video, in rich detail: drone shots, 360 footage, onboard camera and more. It will be available soon; in the meantime, this is the preview.
The digital campaign was complemented by a media plan across radio, television, print and outdoor in Puebla, to reach audiences who don't follow motorsport on social media.
Billboards with the round's official artwork on Puebla's main roads and at a Repsol station. Swipe or use the arrows to browse the photos.
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GT Challenge presence in Canal 5's live broadcast of the Liga MX match América vs. Guadalajara on September 19.
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Tuesday, September 29, 2026 · page 21, Motorsport section. An editorial story on the championship's first visit to Mexico, highlighting Tatiana Calderón and Juan Diego Hernández's McLaren 720S GT3X and AP Racing's Lamborghini, alongside a full-width ad for the round with ticket sales on Fanki.
Tap the page to see it in full and zoom into the story and the ad.
As the championship's main partner, Repsol Lubricants was physically present at every key space of Round 5 in Puebla: from the official poster and the press conferences to the track, the cars, the podium and the live broadcast. Tap any image to view it large and open “Read more” on each piece.
The GT Challenge powered by Repsol Lubricants lockup heads the official poster.
The poster was used in print and digital: on the more than 350 signed posters handed out at Parque Sendela, on billboards along Puebla's main roads and at a Repsol station, and across all of the round's social media pieces.
The brand on the conference's main screen in front of national media.
At Museo Soumaya, the stage screen displayed the GT Challenge powered by Repsol Lubricants lockup throughout the round's presentation to the national press.
Repsol on the official backdrop for interviews and photos with drivers.
The round's backdrop, with the Repsol Lubricants logo next to the GT Challenge one, framed interviews, photos and content with drivers such as Tatiana Calderón that reached media and social networks.
Repsol Lubricants banners around the track, in every on-track shot.
The banners placed along the corners of the Autódromo Miguel E. Abed appeared in the official photography and in the broadcast every time the cars went through that sector.
The brand on the main straight during the start.
At the start, the most-watched shot of any race, the Repsol banners framed the whole grid on the main straight.
Repsol banner in front of the podium, with fans on the grid.
The aerial shots at the end of the race show the Repsol Lubricants banner in front of the podium, surrounded by the fans who came onto the grid.
Team tents carrying the brand along the pits.
Team tents with Repsol branding lined the pit lane and appeared in the aerial photography and broadcast shots.
Repsol on the hood of Calderón and Hernández's McLaren 720S GT3X.
Nacente Racing's McLaren 720S GT3X, which won Heat 1 overall with Tatiana Calderón and Juan Diego Hernández, carried the Repsol logo on its hood and sides.
The Repsol car among the fans before the start.
On the open grid, the Repsol-branded McLaren was one of the cars fans photographed most before the race.
The brand in motion, in front of packed grandstands.
Every lap of the McLaren carried the Repsol logo past the grandstands of the record 25,000-strong crowd.
Repsol up close while the cars were being prepared.
In the paddock, fans and media saw the Repsol-branded cars up close during preparation and signings.
The podium backdrop combines GT Challenge and Repsol Lubricants.
Every podium photo, the most-shared image of any race, carried the GT Challenge powered by Repsol Lubricants lockup behind the winners.
The brand at every awards ceremony of the day.
The same backdrop framed each category's awards, with photos posted by drivers, teams and media.
The holding screen opens with the Repsol lockup.
Before going live, the official broadcast showed the “Starting soon” screen with the GT Challenge powered by Repsol Lubricants logo.
“Powered by Repsol Lubricants” on the broadcast bumper.
The animated bumper between broadcast segments highlights Repsol Lubricants as the championship's main partner.
The logo accompanies the broadcast captions.
Broadcast captions, such as the venue tag and credits, include the GT Challenge powered by Repsol Lubricants lockup.
The Miguel E. Abed map with the championship's branding.
The circuit graphic, with length and number of corners, was presented with the GT Challenge and Repsol Lubricants logo.
The brand also appears on race graphics.
Graphics for key moments, such as the safety car, carry the championship logo with Repsol Lubricants.
Repsol banners in the official ceremony shot.
During the opening ceremony with the marching band, the Repsol Lubricants banners were in the foreground on the main straight.
The grid in motion alongside the brand's banners.
The broadcast shot of the start showed the Repsol banners next to the whole grid and the packed grandstands.
Repsol banners and tents during pit coverage.
While the broadcast explained the mandatory pit stops, the Repsol Lubricants banners filled the whole shot.
Shot of the branded car next to the live standings.
The broadcast followed the Repsol-branded McLaren while the live standings filled the screen.
Close-up of the logo during the driver change.
During the pit stop, the McLaren door with the Repsol logo was in close-up throughout the driver change.
The brand on the championship staff's official uniform.
In live interviews, such as the one with Eduardo Aguilar, director of the GT Challenge, the official uniform carried the Repsol Lubricants logo.
The official broadcast aired on the championship's YouTube channel and 9 TV channels across the region (Fox Sports, Telemundo, TVC Deportes, Claro Sports, WIN Sports, Multimedios, TDMAX, REV and MTRSPT1). Channels with data reported a total audience of 1,016,052 people; Fox Sports recorded 607,910 unique people (HR Ratings) and the official YouTube, 14,934 views. On all of those screens, the brand was present in the graphics, on the track and on the cars.
Stories, posts and mentions of Round 5 in media outlets across 4 countries: national print, websites, television, radio and the outlets' social media. Mexico accounts for 61% of impressions.
Impressions and advertising value according to the round's media monitoring report. National print adds up to 83 stories in 21 newspapers. The numbers next to each outlet open each publication; some stories have no link available.
Together with Visit Puebla (101.3k followers), the round also promoted the city: a carousel with 5 facts about Puebla and, after the race, a reel inviting the community to recommend what to see.
@visit_puebla co-published 4 of the round's official posts.
Carousel❯Reel▶The championship's official audience grew from 71,483 followers at the start of the Puebla campaign to 76,464 at the end.
Growth was steady throughout the campaign and accelerated in race week: Instagram passed 40,000 followers on October 5.
Posts dedicated to Puebla between September 5 and October 10, 2026.
Format: 47 carousels (1.18M views), 24 reels (262.9k) and 3 images (27.4k).
The most-viewed Facebook post was the announcement of the live broadcast on Fox Sports, on October 4 (16,819 impressions). On October 4 the page recorded 81,029 views, its campaign high.
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CarouselTOP 6❯The 74 Instagram posts classified by content family, sorted by total views.
The official news and announcements lead in volume (418,865 views across 14 posts) and in average per post (29,919): the official launch was the campaign's most-viewed post. Next come results and wrap-up, with 25,320 average views, driven by the record announcement and the aerial footage.
Ticket sales had their own content line (11 posts, 199,226 views): every sell-out was announced as news and fueled buying urgency. Activations added 108,588 views and destination content 21,473.
Launch, press conferences, format, schedule, commentators, broadcast, partners and the grid's achievements: every milestone was communicated before, during and after the race.
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❯Fox Sports reports cumulative unique people over the period, so it is not added to the per-airing total of the other channels. According to its report, it is “a championship with the appeal of top-level motorsport”.
Coverage on Telemundo.com, the Telemundo app, Peacock and NBC News Hub. Across Barbados and Puebla, the GT Challenge generated 6,000 views, 14,000 minutes watched and 3,700 unique users. Puebla more than doubled Barbados on every metric.
For the Puebla round, WIN Sports aired the race on a delayed basis, on October 10. Highest-affinity audience: People aged 25+, strata 3 to 5 (affinity 156). Highest-affinity regions: Café (133).
Figures reported by each channel. Channels marked as pending will be updated once they deliver their results.
Presentations and interviews sorted by category views. Next to each driver, their own Instagram audience: together, the drivers with an identified account have 518.5k followers.
97,852 views · 5 posts · avg. 19,570 per post · 4 drivers
78,514 views · 6 posts · avg. 13,086 per post · 7 drivers
49,704 views · 3 posts · avg. 16,568 per post · 2 drivers
44,730 views · 3 posts · avg. 14,910 per post · 5 drivers
40,299 views · 4 posts · avg. 10,075 per post · 3 drivers
Michel Jourdain Jr. and Paul Tracy, two historic names in motorsport, joined the grid in Puebla as teammates.
Professional photography, aerial footage and in-the-moment posts, from qualifying to the podium ceremony.
people at the circuit: the all-time attendance record in GT Challenge de las Américas history. Packed grandstands, rain in the second heat and fans who stayed until the podium ceremony.
See the record post ❯
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Reel▶Swipe through the official results post to see each category's podium. Alongside, what happened on track: a new track for the championship, changing weather and rain in the second heat.
He won overall and the GTS category in AP Racing's Lamborghini. Completing the overall podium were Juan Diego Hernández and Tatiana Calderón (2nd, Nacente Racing) and Zachary Boodram (3rd, Team Speedway), who had taken pole position.
They won Heat 1 overall and the GTS Turbo category in the McLaren 720S GT3X. They also set the round's fastest lap: 1:24.171.
P1 in GTS, ahead of Zachary Boodram and the Carlos Hernández / Keko Pérez pairing.
Pole and the category win. On the podium, Irán Sánchez / Andrés Ardiles (2nd) and Dean Paquette / Mauricio Roque (3rd).
An all-Rejón family podium: Rodrigo (1st), Julio (2nd) and Gerardo Rejón Jr. (3rd).
Victory in the #43 Lexus V8, ahead of Paul Tracy / Michel Jourdain Jr. and John Chocron.
Carlos Hernández and Keko Pérez won Master; Tracy / Jourdain were 2nd and Mauricio Roque 3rd.
Juan Diego Hernández and Tatiana Calderón took first overall in Heat 1. The second heat was run in the rain and decided the final standings.
Puebla's reach multiplied on two fronts: official posts co-published with partners, and posts from media, teams, creators and photographers who shared the round with the GT Challenge.
Creator @gean.palomas' reel in collaboration with the GT Challenge was the round's most-viewed collaborative post: 215,558 plays and 19,948 likes.
▶ Play reelRepsol Lubricantes México, Autódromo AIMA Amozoc and Fanki co-signed most of the campaign; Fox Sports México (1.19M followers) and Visit Puebla (101.3k) brought mass and local audiences.
| Profile | Followers | Posts | Views | Likes |
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| @gean.palomas | 8,366 | 1 | 215,558 | 19,948 |
| @john.chocron | 3,179 | 6 | 73,158 | 4,429 |
| @diegofmejia | — | 3 | 54,417 | 3,788 |
| @tatacalde7 | 275,283 | 2 | 17,057 | 2,944 |
| @foxsportsmx | 1,189,244 | 4 | 28,602 | 844 |
| @aeroluxracing | — | 3 | 16,605 | 1,140 |
| @28.motion | — | 2 | — | 2,368 |
| @war_racing_team | — | 1 | 15,284 | 328 |
| @kikin.hz | — | 1 | 9,709 | 715 |
| @stopandgocr | — | 4 | 3,478 | 1,264 |
| @ariadna_.noriega | — | 2 | 7,956 | 800 |
| @carritos_pue | — | 1 | 15,516 | 0 |
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Partner▶Attendees in custom T-shirts, handmade signs and videos from the stands: the GT Challenge became something fans wanted to show and share on their own.
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The championship's official photography and that of the photographers, teams and media who published with the GT Challenge. Tap any photo to view it large and browse the gallery.
@arm.photoo
@28.motion
@christopher_hemels
@huntherkiller00
@not.a.carphotographer
@shinatsuki_44
@ar_comunicaciones_
@matspotter_mx
@ccarloos.jpg
@carbonstoregt
@momentum.maga
@marianin_444
@kin.frame
@obturia_studio
@ar_comunicaciones_
@racing_spot_
@m_r_c_o_mkii
@juanortega4747
@segura_em1
@agenza.motorshots
@ikracing710
@whos_holly_anyway
@bj.spott
@carsbyluna
@john.chocron
@me_dicen_juThe biggest turnout in championship history, with five seating areas sold out. Digital communication supported every stage of sales with Fanki.
Views on Instagram, Facebook and TikTok between September 5 and October 9, peaking on race day.
New followers on Instagram and Facebook. Instagram passed 40,000 followers during race weekend.
Plays of reels from media, teams and creators published with the GT Challenge, led by creator @gean.palomas, John Chocron's vlogs and commentator Diego Mejía.
2,160 radio and TV spots, print, billboards, universities, karting with Tatiana Calderón and an autograph session: the whole city lived the championship.
Real-time AI-powered giveaways with sponsors' brands on screen: a format ready to activate at upcoming rounds.
Next stop: the grand finale in Panama.
